Kaelen

In 2015 Kaelen Haworth's eponymous label was selected to the CFDA Incubator; e-commerce quickly became a vital step in the brands continued growth. As each season is unique, it was necessary for Kaelen's website to reflect this newness, while remaining consistent enough for returning customers to know exactly how to find and purchase what they're looking for. The use of illustration and reliance on brand imagery helped us achieve this.

ROLE: ART DIRECTION & USER EXPERIENCE

AGENCY: Watson & Co.
CREATIVE DIRECTION: William Richmond-Watson

Thank you to Kaelen Haworth and team, could not have asked for better creative partners!

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