Rethinking E-commerce for
New-York based label Kaelen

In 2015 Kaelen Haworth's eponymous label was selected to the CFDA Incubator; e-commerce quickly became a vital step for the brand's continued growth.

As each season is unique, it was necessary for the website to reflect this newness. The user of illustration and hand-drawn typography coupled with brand imagery helped 3achieve this.