Empyrean

Empyrean Pictures is a Brazil-based film production company, who've produced movies like Sunlight Jr. and Rio I Love You. I was tasked with designing the brands visual identity along with a logo reveal, which appears before the beginning each film. 

ROLE: ART DIRECTION & VISUAL DESIGN

CLIENT: Empyrean Pictures
CREATIVE STRATEGY: G K Lee
ANIMATION LEAD: Anton Tokar

– Creative Process

Empyrean means heaven, in particular the highest part of heaven. Cinema has changed our perception of what is and what can be, it was important for the logo reveal to reflect the real and unreal, so I looked to the cosmos for inspiration. The solar eclipse also represents the highest ring of heaven, as described in Dante's Divine ComedyDante ascends to a region beyond physical existence, the Empyrean, which is the abode of God.


The backwards EAN alludes to a watchful audience. EMPYR lives within the ring, a space that represents both the knowable, solar eclipse; the unknowable, abode of God; and the abstract, the film being watched. The letters are revealed slowly as the light of the sun passes behind a heavenly body, culminating in a solar flare which represents the cinematic spark that inspires our love affair with the big screen.