Empyrean Pictures

Brand visuals, identity, and cinematic logo reveal for the Brazilian-based film production company responsible for Rio I Love You and Sunlight Jr.

– The Concept

Empyrean means heaven, in particular, the highest part of heaven. Cinema has changed our perception of what is and what can be, it was important for the logo to reflect the real and unreal. I looked to the cosmos for inspiration. The solar eclipse represents the highest ring of heaven, as described in Dante's Divine Comedy. Dante ascends to a region beyond physical existence, the Empyrean, which is the abode of God.

EAN, written backward, alludes to the watchful audience. EMPYR lives within the sphere, space which represents the knowable, a solar eclipse; the unknowable, heavenly abode beyond the physical realm; and the abstract, the film observed. The letters are revealed slowly as the light of the sun pans behind this heavenly body, culminating in a solar flare which represents the cinematic spark that inspires our love affair with the big screen.

midsummer
Screen Shot 2018-12-31 at 1.40.46 PM